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      Essential skills for the EU lobbying world

Engaging Stakeholders

The quality of stakeholder relations impacts an organisation’s scope of influence. While it is important to manage your long term communication strategy, one should also invest in managing the art of networking, identifying needs, establishing an organisational framework and defining targeted messages in order to optimize stakeholders’ engagement.

Content :
  • Stakeholders analysis
  • Creating a framework to successfully manage stakeholder relations
  • Designing a targeted communication strategy
  • Building strong alliances
After the session, participants will be able to:
  • Identify and analyse their stakeholders’ needs
  • Define targeted messages to communicate effectively with their stakeholders
  • Work in a collaborative mindset to ensure timely delivery of qualitative services
  • Develop a solid network

Mastering Negotiations

Negotiations are often required to drive a project forward. Unfortunately, they can also present a roadblock in the process. Acquiring influence and persuasion skills to deliver information in a tactful and credible manner to your stakeholders is a decisive factor in reaching an agreement.

Content :
  • Information transfer strategies
  • Negotiation phases, escalation, de-escalation, ripeness
  • Negotiating methods, tips and tricks
  • Conflict management
After the session, participants will be able to:
  • Understand their personal negotiating profiles
  • Negotiate and persuade with tact
  • Interact with EU Institutions in a credible manner
  • Give technical and administrative information in an accessible manner
  • Remain open and constructive under pressure
  • Give technical and administrative information in an accessible manner
  • Harness the power of effective questioning and listening

Polishing Presentations Skills

Presentations are the opportunity to convince your audience of your cause. Learning to craft your message in a compelling form is essential to impact your audience and elicit a response. Thanks to personalized feedback and exercises you will develop these valuable skills.

Content :
  • Audience analysis methods
  • Preparing an effective presentation
  • Principles of drafting and delivery
  • Use of visual aids (PowerPoint…)
  • Q&A techniques
After the session, participants will be able to:
  • Analyse the needs of their target audience
  • Synthesize information from various sources
  • Organise the presentation structure
  • Convey the key message to their audience in an assertive manner
  • Master the Q&A session

Chairing Effective Meetings

Every day thousands of employees and managers find they waste time in unproductive meetings. However, there are ways to create focused meetings, facilitate group decision, and address sensitive questions. These tools will become a springboard for action.

Content :
  • Considering group dynamics
  • Facilitating meetings
  • Principles of drafting and delivery
  • Decision making processes, tools and methodologies
After the session, participants will be able to:
  • Moderate discussions
  • Use process tools to ensure meetings move forward
  • Implement group discision-making methods
  • Answer sensitive questions in front of a group

Leveraging Social Media

Updating an organisation’s social media platforms can become a dreaded task. However, in today’s mobile environment social media is an effective way of gaining visibility and increasing one’s supporters. By harnessing online community management, social media can become an essential tool for stakeholder engagement.

Content :
  • Introduction to digital communication and social media
  • DO’s and DONTs of reading, speaking, listening, answering and engaging on social media
  • Defining your online community
  • Networking and community management techniques
After the session, participants will be able to:
  • Identify different platforms and their audiences
  • Write for the web and an intranet
  • Design and launch an online community
  • Cultivate an engaged online community

For the EU lobbying world, please contact:
Fanis PANTELOGIANNIS • +32 (2) 533 10 26 fpantelogiannis@ifexecutives.com.com

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